In 1994, scientist Victor DeNoble becomes the first whistle-blower to reveal the tobacco industry's efforts to manufacture "a maximally addictive" product. Charles Evans Jr. tells the riveting story of DeNoble's journey from research scientist working for Philip Morris (where employees signed secrecy agreements) to star informant - before Congressional committees, the FDA and Al Gore's Tobacco Settlement Committee - and peripatetic anti-smoking advocate extraordinaire. Evans marshals classic footage: the CEOs of the seven leading tobacco companies who testify under oath that they do not believe that nicotine is addictive; Rep. Thomas J. Bliley, Jr. (R-VA) likening the government's treatment of the tobacco industry to McCarthyism; the $10 billion lawsuit filed by Philip Morris against ABC. Today, the story continues to unfold: the FDA is requiring that cigarette packages include graphic labels of rotting teeth and blackened lungs, by fall 2012. The tobacco companies are threatening legal action - again.
Danny Abel, Phil Barnett, Herbert Barry III, Neal Benowitz, Walt Bogdanich, Joe Bruno, John Coale, Greg Connolly, Camella DeNoble, Carol DeNoble, Victor DeNoble, Cliff Douglas, Thomas Doyle, Marc Edell, Sharon Eubanks, William Farone, Jack Henningfield, Russ Herman, Phil Hilts, Anne Jeltema