"Dragons' Den" became an overnight sensation when it was broadcast by BBC2 in 2005. The show's simplicity was its success: everyday people pitching their business ideas and inventions to five millionaire Dragons. In return for an investment, the entrepreneurs had to give up a stake in their company. The show fired the public's imagination and the Dragons' profiles. Whilst the Dragons became household names and media celebrities, the viewers unleashed their entrepreneurial spirit and suddenly, making it big in business became sexy again.