The bi-costal rivalry that engulfed Hip Hop is now a thing of the past. However, "cross town beef" epitomized by the feud between 50 Cent and Ja Rale remains. Only the strong survive in the Hip Hop game. I Hip Hop Story 3: Coast to Coast, big money spenders and rap heavy weights Jay-Z, Snoop Dogg, 50 Cent, Busta Rhymes and Ice Cube open up about their life, music and influences. The new generation of sharp-tongued, gun clapping MCs Cassidy, Smoot, Young Gunz, Freeway and Jin emerge and shine in this Hip Hop flick. Check out the blazing battle between Cassidy and Freeway and the infamous fight between the thugged out Bloods and the Crips that shut down a radio stations concert.