'I Hate Luv Storys' is the maxim Jay lives by. But as an assistant director to Veer, the most famous romantic filmmaker of the Indian film industry, Jay has little option but to live with larger than life, glossy, cinematic love on an everyday basis. Things only get worse when he is made to work under the new production designer for the film... Simran, with whom he shares the strangest first encounter. Simran loves love stories. So much so that her life has begun to resemble one. With her ideal job and perfect boyfriend Raj, she lives a blissful, dreamy life. One that is rudely interrupted by Jay's cynicism. With each day on set proving to be a challenge, Simran insists on making life hell for Jay at work, but unwittingly, she starts to fall in love with Jay, inadvertently mistaking their growing friendship for love.