When Bert Lane (Ronald Shiner) is given the task of advertising Mrs Anstey's famous crumpets, he decides to focus on the sexy side of crumpets. But his tawdry advertising slogans incur the wrath of Mrs Anstey and her Purity League, as well as his boss (James Hayter). Having tried every trick in his wheeler/dealer book to win her back over with charm, Bert has to face an angry posse of female morality campaigners catching up with him in a striptease joint!
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