Dominating the skyline of central London's historic Carnaby Street, Liberty is a true turnaround story, transformed in recent years from near bankruptcy to a hugely profitable business. From its history as a trailblazer offering discerning Victorian customers the most exciting goods from the colonies, Liberty's buying team continues to source exclusive and cutting-edge products from all over the world whilst sticking to the principles of good taste and first-class standards. Run by Ed Burstell, a sparky, charismatic rule-breaker from NYC, along with his right-hand woman, Kate Brindley (Head of Marketing and Communications), they manage a tightly knit team of self-confessed eccentrics. Fabric guru Kirstie Carey helps to make this is a retail team like no other. They are opinionated, fiery and passionate with a business acumen rarely found on the shop floor. Not everyone fits in to the Liberty family but those who do are fiercely loyal. As are their customers: from the VIPs - those customers that spend the most in store - down to the once-a-year visitors to the scarf hall. Everyone comes with a story and a dream, and leaves with an experience.