Rolls-Royce: It is an icon, a symbol of excellence, a symbol or empire. It brings to mind the faded glory or the aristocracy and yet, today's aspirants to wealth and position still seek to own a "Rolls." To many, there is nothing like a Rolls. They say Rolls Royce is more than just a car. To them it simply means, the best, if someone says that something is "the Rolls Royce or anything," we know immediately that it is expensive but probably the ultimate. As we trace the storied development of the company founded by Henry Royce and Charles Stewart Rolls, we'll see how Rolls Royce Motorcars grew to represent the best in the world.
Alfa Romeo: Long before Dustin Hoffman discovered it in the "Graduate", a nascent, Neapolitan entrepreneur, Nicola Romeo had taken over this fledgling auto company and turned it into a racing sports car legend. In the I920's, and early 30's, Enzo Ferrari and his drivers dominated European sports car racing as their lightweight but powerful Alfas tore up the tracks. These stylish and fast race cars fetch millions of dollars today from collectors who like to take them out and try to recreate their greatest racing moments. The company also catered to the rich who wanted a little of that racing glamour in the cars they drove to the office. After the war, Alfa had to find a way to recapture its glory, lbs factories were destroyed, but its spirit is still intact.