Neil has been a vegetarian for one thousand two-hundred and sixty three days. He likes his girlfriend, skateboarding, drinking organic coffee, and driving around talking about the state of the world. His world is shattered when Neil's father reveals his plan for Neil to become a third generation butcher, and work with him in the Father and Son butcher shop. With no job to support himself, and nowhere else to live, Neil is left with little choice. Faced with reality of working in the butcher shop, Neil runs screaming, and keeps running until he ends up in a deserted skateboard park. There he has a visionary encounter with a Chicken Man, who kicks his ass, and shows him how hypocritical his pseudo-political lifestyle has been. With the Chicken Man's inspirational words ringing in his head, Neil returns to his life with a mission to change the world.