Gigolo con-man Latigo Smith (James Garner) needs to get something off his chest - the tattooed name of his most recent ex-fiance. But while he's waiting for the local doctor to sober up and perform the operation, Smith overhears that local mining baron Taylor Barton (Harry Morgan) is looking to shut down his mining competition by hiring the notorious gunman, Swifty Morgan. Seizing the opportunity for an easy con, Smith passes off a reprobate cow-hand (Jack Elam) as the dreaded Swifty, and pockets die cash. Bankroll in hand, he plans to head for the hills.. .until he falls for Barton's pistol-packin' daughter, Patience (Suzanne Pleshette). But when the real Swifty shows up looking for blood, Smith comes up with an outrageous scheme to save his hide, stop the mining feud and win over Patience - and it might just work...if it doesn't blow up die entire town!