Delia Fratila is a normal eighteen-year-old from a poor family living in a small Romanian town. Her fortunes appear to change when she becomes the lucky winner of a luxury car through sending off bottle labels in an advertising competition. Delia and her parents set off to the capital to shoot a nationwide advertising campaign, as a part of the prize-win. Throughout the day, Delia clashes with her parents over what they plan to do with the car; she wants to keep it for herself, while her parents wish to sell it, seeing it as their chance to escape poverty. As the arguments intensify, the shoot becomes more and more absurd, and what initially seemed to be a change in Delia's fortunes turns into a stand off that leaves her questioning her relationship with her family. Set in Bucharest, it is the latest in the new wave cinema emerging from Romania and magnifies the social tensions of a country embracing capitalism and all its shiny promises.