In the beginning of the 21st century, no one ever thought that an African-American would become the first President of the United States. But it happened, and an entire country celebrated the exceptional efforts pulled off by citizens ready for sweeping change. But this change didn't come without effort. It required a unification of all people from all races and nationalities, which is what "The Obama Effect" is about. This film centers around a middle-aged man (Charles S. Dutton) who is faced with some difficult life questions after having a heart attack. Attempting to get back on track with his life, he takes on the Obama campaign with full force in an effort to fight for something he believes in. In the end, he not only learns that putting effort into something can yield unexpected results, but that fighting for something you believe in, including yourself, is what life is all about.