With International success as fighters and Karate in their blood, Joe Long & Paul Alderson (Fighters Inc) modernised Karate tournaments for a mainstream audience and TV through a ground-breaking initiative known as 'The 3on3'. This electrifying team challenge took the hottest teams, gave them only three men per team and made Karate fast, thrilling and exciting right to the last second as the total points accumulated were all that counted. It was soon followed by the headline grabbing 10K Karate Clash, due to the fact that the winner of the 32 man tournament walked away with a cool £10,000, a prize unheard of in Traditional circles. Fighters Inc Karate now sell out high profile venues and fighter's queue up to be on the roster. Featuring the cream of Karate's elite, the 10K was an instant winner and the event perceived as one of the highlights of the International calendar.