For over a quarter of a century, the greatest social phenomenon known as Hip-Hop has influenced more than youth culture. It has changed the way Corporate America communicates and sells its products. What you're about to see are the rituals and symbols of initiation into a secret passion that controls today's kids. Watch and learn about the secret big business has with a generation whose origins are in linguistics, criminology and self-invention. This film isn't about the music; it's about the lifestyle & it's psychology, and why we connect Beats, Sneakers, Jewellerty, Girls & Money. It's why this particular phenomenon is music to society's ears. This film outlines the social, political & economic structure that allowed Hip-Hop to house s**t like the mob while sharing idiosyncrasies that distinguish our world from your own.
Partial Cast Listing: Bonz Malone, Black Rob, Bone Crusher, Bone Thugs-N-Harmony, Boo-Yaa T.R.I.B.E., Busta Rhymes, Busy Bee, Black Eyed Peas, Brett Ratner, Benny Boom, Big Boy, Cam'ron, Cypress Hill, Coolio, C-BO, Common, Chubb Rock, Daddy O, De La Soul, Digital Underground, Dilated Peoples, DJ Cash Money, DJ Jazzy Jeff, DJ Scratch, Dres, Enyce, Ernie Paniccioli, Everlast, Erick Sermon, Eve, Eightball, Fabolous, Fat Joe, Fat Man Scoop, Flavor Flav, Gang Starr, Game, Ginuwine, India, Jadakiss, Jermaine O'Neal, James Top, Jam Master Jay, Joe Budden, Jermaine Dupri, Kool G Rap, Killer Mike, Kid Capri, L.A. Reid, LaToya Jackson, Lexington Steele, Lil' Kim, Lil' Cease, Bow Wow, MC Lyte, MC Eiht, MC Serch, Grand Master Melle Mel, Mos Def, Mister Cartoon, Nate Dogg, Pastor Troy, Pete Rock, Pat O'Brien, Redman, Rakim, Ruff Ryders, Schoolly D, Snoop Dogg, Sen Dog, Steven Ifkind, Tera Patrick, Treach, Tyson Beckford, Warren G, Warren Sapp, Wyclef Jean, Xzibit, Young Chris and many more!