Love In Nepal strives to re-define the humour-action genre in Indian cinema, with the business of advertising as its backdrop. Abby is the wild and wacky, creative head of an emerging advertising agency called Madness. A compulsive flirt, he also has his own unique style of functioning exemplified by the term, 'The king of only the good times'. His way of functioning is threatened, when Meenaxi Malhotra, popularly called as Maxi, joins as the Vice President - Operations, after the takeover of the agency by a multi-national entity. Maxi hates the guts, and especially the attitude of Abby, and is hell bent on teaching him a lesson. This starts of a series of episodes of one - up (Wo)manship between the two. This rivalry is carried onto Nepal, where they have gone to shoot for an advertising film, little knowing that their lives were going to change forever. Suddenly, events take an interesting turn whereas these adversaries are forced to go on the run.