You know his name, you know his face and you definitely know his sense of humour. You've heard many of his hits and collaborations on the airwaves, on television and in film. You know his outrageous lyrics and distinctive style. He's the South's most lucrative artist to date, with over 10 million albums sold. He has won over the hearts of America with his charm, enthusiasm, talent and savoir-faire. See how Christopher Bridges, A.K.A. Ludacris, got to "The Number One Spot" and how he is utilizing every opportunity he gets to push himself forward to becoming a Hip Hop Icon and superstar in music and film.