Del Monte, the leading premium fruit brand, will be Sponsoring celebrity Paul Hollywood's new series 'City Bakes' on the Food Network. The sponsorship is a significant above the line investment from the multinational fresh fruit company and will encompass TV, digital, print and outdoor media. The TV Series will see Paul travel to Madrid, Miami, Munich, Warsaw, London, Naples, New York, St Petersburg, Paris and Copenhagen to explore the recipes that have shaped the baking heritage of each city. Paul will uncover family recipes, hotel delicacies and local favourites before adding his own ‘Hollywood twist' to a classic. The creative route of the campaign will embrace three contemporary Del Monte canned fruit recipes reflecting the travels of Paul Hollywood within the programme. The recipes; Pineapple Tart Tatin, Peach Breakfast Turnover and Pear Strudel, will highlight to viewers the versatility and usage occasions of the Del Monte canned fruit and beverage range.