Typical ’30s Warner Brothers musical, with Busby Berkley’s extravagant choreography, music from Dubin and Warren and a familiar setup as Dick Powell snubs his puritanical rich relations to put on a Broadway revue starring his showgirl squeeze (Ruby Keeler). Though it feels like the formula has peaked and the studio sliced the budget.
So there's a lesser director. Powell, Keeler and Joan Blondell are the stars rather than support. The plot is recycled from Gold Diggers of 1933 but without the snappy wisecracks. And the arrival of censorship has compromised the visual innuendo which was a staple of the best Berkeley numbers. Though fittingly, this is actually about such regulation.
The musical spectaculars are inconsistent. Girl at the Ironing Board is mundane. Still, it's Busby's contributions that are the best part of the picture… I Only Have Eyes for You plays as a jaw dropping (and unsettling) tribute to Ruby Keeler, with the screen filled with dancers in huge Keeler masks! The star appears out of an eye in one of the giant faces!
It's such a classic song, maybe the excessive repetition of the chorus can be indulged. The title number is also a winner. There are likeable performances. And some of the editing effects are extraordinary. But this represents the end of peak period Warner Brothers musicals. Another victim of the Production Code. There's not even enough dames!