Street slimebag Luke owes a significant debt to the Mexican mob and has just had his final warning. In desperation, he comes up with one final scheme to pay his IOU or risk losing his life. He gets together with his tech-geek mate, Josh to raise easy on-line money through a reality peep show called 'hotgirlsinahouse.com.' Finding girls off the streets to participate in the 'big brother' style webcast proves easy enough, but Luke needs cash up-front for the costs. He accepts a lucrative offer from a local hood to buy credit card information from the website hits as each girl's quirky personalities are streamed for all to see. On-line viewing becomes more sexual, hits increase, and the website's account grows. Luke leaves cash incentives for the girls to encourage the provocative behaviour and the girls play right into the scheme: fighting with each other by day, competing for viewers by night. Hits grow and grow. When the competition amongst the girls turns threatening, the web-masters realise they're in over their heads.