Stuck as a dead-end grocery clerk, charismatic Corde is down on his luck, broke and frustrated. And while he doesn't have much, he has a way with the ladies. Corde realises his true calling when he meets Orange Juice, legendary veteran of the pimp game who shows him the ropes. With Juice as his guide, and the girl of his dreams, Chardonnay Allen, his arm, Corde embraces a brazen new career and climbs to the top. And he is not just content to play the game, he plans to change it. But with wealth, women and jealous hustlers watching his every move, a pimp can't have it both ways. He must choose between love and the game.