In 1961, Jaguar set out to capture the world market with the legendary XKE or E-Type Jag. The Jaguar E-Type stole car lovers' hearts and is still considered to be one of the most romantic roadsters ever produced. The Jaguar Company actually got its start 40 years earlier in Lancashire, England as the Swallow Sidecar Company. Within five years, the company branched out into automobile body manufacturing and all models began with S.S. for Swallow Sidecar. But as World War II came to an end, "SS" had a sinister connotation. This unique car company needed an exceptional name and Jaguar Cars Limited found one in the name of a wild breed of jungle cats. In 1961 they introduced a car that was as exotic as their name - the E-Type Jaguar. It become a vibrant symbol of the Swinging Sixties. Jaguar tumbled from its lofty perch as its quality and drive for innovation vanished. But in the last few years after being rescued by a doting Ford Motor Company, the "Cat" is once again leaping ahead and taking its place as a leader in the automotive jungle.