Bombay!!... The city of dreams... High rise buildings, golden beaches, shimmering days, glittering nights, and loads and loads of people...all eagerly waiting, wanting and fighting to achieve the "Perfect" world for themselves and those they love. Love !!... An emotion which fights for its right to survive in this city of dreams and ambitions, feelings and love over the grind and the pace of the city rages on, as the city's dwellers tick on like clock models. One such person is Rahul Joshi (Shahrukh Khan), an ambitious young man will do anything to keep his boss, Siddarth Chaudhary (Aditya Pancholi) happy. Rahul aspires to start his own Advertising agency as promised by his boss. Allis hunky dory till the two lay eyes on a beautiful model, Seema Bakshi (Juhi Chawla. Seema a pretty middle class hostelite, also has dreams of making it to the top in the glamourous world of high fashion acquiring the affluence and fame that go with success, or if need be to marry an aristocrat who can give her all the comforts of life. This is where the roller coaster ride of human emotions and desire begins. Rahul begins to like Seema, Seema is taken in by Siddarth's smooth talk and Siddarth wants to eat the pie and eat it too... What does Rahul do ? Does he forsake his love for his ambition or does he blow the lid on Soddarth's insincerity towards Seema ? Or does he... Like... Surrender meekly to his nemesis and say..."Yes Boss".