Charli XCX spends this whole film being hunted by her own branding department, and it’s funnier than it has any right to be.
The Moment plays like a mockumentary about the exact second authenticity gets handed a project manager. Charli’s better on screen than I’d guessed — glazed, running on fumes, which weirdly works for the character. Alexander Skarsgård plays Johannes, a director who reckons every crisis can be solved with the right moodboard, and watching him squirm is a joy.
It’s sharpest when it pokes at the machinery: the tour schedule, the Brat-branded credit card, the meeting where someone earnestly asks if a breakdown can be slotted in around the merch drop. Basically, fame here is admin — every triumph needs sign-off from six people in lanyards.
The problem is the satire pulls its punches. It keeps circling the target, and a few scenes feel like sketches waiting for a punchline that never shows up.
Fizzy, funny, a bit toothless — the sort of corporate breakdown that still somehow comes with merch.