Unfrosted makes a valiant attempt to tell the not so factual origin story of Pop-Tarts. Hugh Grant tries his best to class up the proceedings with his effortless charm and well-placed winks at history and pop culture. Still, Jerry Seinfeld's signature smugness derails the humour at every turn. It's as if he's too busy patting himself on the back to land the punchlines. Grant, meanwhile, glides through the film like he's in on a better joke that no one else gets, making his performance the one saving grace in this half-baked venture.
A goofball comedy that's quite absurd. It boasts a very strong cast and does have a whole range of interesting jokes that only work if you know the reference. This is a comedy about the invention of the Pop Tart by Kellogs. Written, directed and starring Jerry Seinfeld it's overall rather too silly for its own good and ends up being dull. The post credit bloopers are the best thing about the whole thing. Hugh Grant plays another Shakespearean actor reduced to being Tony the Tiger in the Kellogs TV adverts along with Melissa McCarthy and Amy Schumer in support roles. There's a host of cameos too. It may appeal to some but overall it's just a carnival of daft jokes strung together in an over the top surrealist farce.