Wise-eyes Neil O'Hara (Joe Peace), the epitome of all-American wholesomeness, leaves his rural home in search of adventure in L.A. He is spotted and picked up by obsessive photographer, and founder of the Athletic Models' Guild, Bob Mizer (Daniel MacIvor). Neil is introduced to the world of physique photography and film-making. Along with his fellow actors/models, he enjoys the giddy lifestyle of Mizer's estate - until he becomes aware of a seedier undercurrent. From the critically acclaimed and award-winning director of Hanging Garden comes this charming, humorous and erotic homage to 1950s innocence and optimism. A docu-drama about the genesis of the male pin-up, Beefcake replays the story of Physique Pictorial in 1950s America. The combination of interviews with the 'stars' of that lost era, with dramatic re-enactments of the events leading to Mizer's trial, makes for a heady mixture of biography, fantasy and social history, as well as a voyeuristic look at the underlying homoeroticism that really sold Physique Pictorial.