Flo Zeigfeld's midway attraction isn't drawing flies. "How's business, Ziggy?" a rival taunts. This winner of 3 Academy Awards including Best Picture provides the career-chronicling answer. Florenz Ziegfeld Jr.'s business was good (with Broadway's legendary Follies and more), bad (including times the showman could scarcely rub two nickels together) and rarely lacking optimistic excess.