This spends a surprising amount of time pretending it isn’t a He-Man film. When it finally remembers what people came for, it perks up considerably. The problem is that it takes over an hour to get there.
At its best, Masters of the Universe leans into the cartoon’s gloriously daft fantasy world. Eternia looks the part, the mythology is familiar, and for brief stretches it feels like someone understood why kids of the 1980s fell for it. Then it wanders off again, borrowing from other franchises with all the subtlety of Battle Cat in a china shop.
It is not twenty minutes too long. It is forty-five minutes too long. The film also keeps throwing in little wink-wink lines for the parents, but the innuendo gets tired fast.
The target audience seems to be forty-something dads bringing their children along. The nostalgia is too thin for the parents, while younger viewers may wonder what the hell all this is.
By the power of Grayskull, I expected more.