Bobby Deluca is a nice guy in a lot of trouble! He owes money to a couple of bone-breaking loan sharks, and is forced by his wife to take a job at a car dealership. Desperate for money Bobby becomes a reluctant car salesman. The dealership is the domain of the legendary silk tongued Reggie (Daniel Benzali). Reggie has trained his diverse team of misfit salesman to sell the hell out of the cars whilst extracting every last penny from the customers. What Bobby and the other salesman don't realise is that Reggie is not only dealing in cars but is also running an illegal drug smuggling operation, using the imported vehicles as couriers.