The Eunice Corporation is on the ground floor of an exciting growth industry, utilizing a memory re-sculpting technique pioneered by eccentric neurosurgeon Rex Martin (Bill Pullman). It envisions nationwide clinics where anyone can lose the hang-ups of an unhappy childhood, a failed romance or a botched career. At Eunice's "New You" outlets, a simple operation will give customers peace of mind. Or it might leave them brain dead. But when Martin refuses to cooperate with Eunice, he soon finds himself plunged into a surreal existence that intertwines dreams and reality. Has Martin slipped over the edge into madness? Or have corporate profit mongers given him a push, making him the guinea pig in his own experiment? To know the answer is to know true terror!