Set against the wildly atmospheric backdrop of the French Riviera Jean (Gad Elmaleh), a shy young bartender is mistaken for a millionaire by beautiful scheming opportunist Irene (Audrey Tautou). Abandoned when she discovers his true identity, a love-struck Jean has no intention of letting someone this gorgeous get away! Jean's comical attempts to gain Irene's affections gradually evolve to his setting himself up as a gigolo at the luxury hotel she is staying at... and then the fun really begins.
A modern day French farce. A competition develops to be the more manipulative gold-digger. It does feel very amoral and cold hearted. I couldn't feel a great empathy with the characters for this reason, and so the comedy of it was slightly lost on me. The romances are so calculated, even the rather expected one at the end, that I would suggest it wouldn't appeal to the typical rom-com fans.