Helvetica is a documentary film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. An exploration of urban spaces and the type that inhabits them, Helvetica invites us to take a second look at the thousands of words we see every day.
This has got to be the most minority interest film I have ever watched. The history of a particular font designed in Switzerland in 1952. As it was pre-word-processing it is referred to as typeface.
No doubt there are graphic artists with an interest in 50's font but I'm guessing not many.
However after dozing off, I woke to watch, almost daring myself to continue with something so mind bogglingly minority and unimportant. It took on a surreal quality then it became strangely important and relevant. I think you really have to be in the mood.