The Scottish town of Broughty Ferry doesn't know what's hit it. The sudden death of the sitting MP has resulted in a by-election that could change the political map of the UK. Bob Servant (Brian Cox) has been waiting his whole life for this level of attention and he's willing to do anything to keep it. Bob sells himself as a man of the people but doesn't really like people. He also has absolutely no understanding of the political process and uses the by-election campaign as a heaven sent opportunity for self-promotion. While the bewildered Broughty Ferry locals watch on, Bob and his long-suffering best pal and campaign manager Frank (Jonathan Watson), attempt to pull off the greatest political shock of all.