When a group of friends in Tel Aviv gather to watch Universong, they are less than impressed by the Israeli entry. Believing that they can do better, they create and record their own song on a mobile phone. Little do they know, their performance is seen by the Universong judges and soon they are thrown into the spotlight as Israel's next official entry. After initial reservations about their new found celebrity status, they decide to just go for it and find themselves on the road to international stardom. They embark on a flamboyant journey that brings about hilarious end results.